Asset Investment Management
- Independent Financial Planning Advice in Norfolk and Suffolk
About Us
Asset
Investment Management Ltd is an Independent Financial Adviser (IFA)
based in Norwich, Norfolk. We provide independent investment and financial planning
advice to people in Norfolk and Suffolk and also across East Anglia.
Financial Planning or
Financial Advice?
In the
years that we have been involved in Financial Services there have been many changes, all of which
we have relished as we
pride ourselves on customer focused advice; sadly not all advisory firms
share the same ethos, which necessitated the formation of Asset
Investment Management in 2007.
Financial
Planning is a professional service for individuals, their families and
businesses, who need objective assistance in organising their financial
affairs to achieve their financial and lifestyle objectives more
readily.
Financial Planning recognises the consequence or "knock-on" effect that
one action can have upon other circumstances or objectives. It is
comprehensive, in that it deals with a client's affairs in the round
(unlike financial advice, which may be restricted to one or two areas of
financial concern treated in isolation).
It may involve giving investment advice as regulated under the Financial
Services and Markets Act, but this is not always the case. It is
possible to produce a Financial Plan which does not involve the use of
financial products. It is also possible to prepare a Financial Plan for
clients who are asset and income rich, or for clients who have neither
sufficient assets nor sufficient income (this can often be a case of
planning for debt management or damage limitation). It is still
Financial Planning.
Financial Planning is not the same as Financial Advice. Financial
Planning is an evolving action plan resulting from a cyclical process,
whereas financial advice is a recommendation regarding a financial
transaction at a fixed point in time.
Our Principles
We have set out our Statement of Principles for you to study. See if
this tallies with your experience of your current adviser.
We are both
members of the Personal Finance Society, the largest Professional body
for individual financial advisers in the UK. As members, we must abide
by the Code of Ethics and Conduct of the Personal Finance Society.
You can
check our credentials on the Financial Services Authority website by
going to the
Register
and typing in our reference number, 462797.
In addition,
as members of IFA Promotions, our details can be found on the
www.unbiased.co.uk website.
Asset Investment Management is a small, but growing, company. We will only engage
independent financial advisers as practitioners who wish to specialise and excel in their fields, as
opposed to a "general" financial practitioner, such is the depth of
knowledge and expertise now required to be effective for our clients.
The
effective use of systems and technology means that staffing levels can
be kept to a minimum so that we can concentrate on a friendly and
personal service in all aspects of financial advice.
You can be
sure that we will take the time to understand your needs and have the breadth of
knowledge and experience to devise effective solutions.
We are
independent financial advisers, not product salespeople! Why not read what some of
our clients say about us on the testimonials
page?
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